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Playbook
The application of neuroscience has the transformative power to skew your odds – at home & at work.
The game-theory of decision-making is a forgotten art, and we're bringing it back six ways to Sunday.
Blog
an archive of insights composed to improve your awareness of sharp shortcuts to your goals
The Bright Side of
"What If Everything Goes Wrong?"
Stop Guessing,
Start F-ing for Conversions
How to Date
Like a Game Theorist
The Unexpected Freedom of Having Boundaries
Consultancy
specialized research-focussed counsel to help brands shelve gut-based content with rationale
Amazon miniTV
Unilever
Snapchat
Akasa Air
Bru
Horlicks
Johnson & Johnson
Ashok
Leyland
Adlabs
Imagica
32nd
Avenue
Events
live sessions and experiments to discover, test and learn new ideas or theories, together
Superhero Poses for Regular People
How posture shifts
confidence, mood & mind
CTRL + ALT + Improv
Rewiring overthinking
through spontaneity & play
Go, Go, LEGO
The unexpected freedom
of creative thinking within boundaries
Big Lessons from Little Humans
Learning how & why kids’ brains
outsmart our overthinking
If
You want to make
smarter decisions, faster
You're ready to outthink,
not outspend your rivals
You crave deeper
conversations & experiences
explore
The Blog
& skew the odds in your favour
work with
The Consultancy
& hack consumer behaviour
join
The Club
& geek out over cocktails
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